Square
Building on the momentum of the established Big in Restaurants campaign, Kit Studio worked closely with Square to amplify the candid and lifestyle photography captured with Exell, to bring the energy of real kitchens and restaurants to OOH.
A truly authentic campaign that doesn’t just say that Square is Big in Restaurants – it shows it. Featuring imagery of real Square sellers paired with social proof about their experience – the campaign features London-based sellers in London, with a specific feature in East London, as well as Manchester-based sellers in Manchester.
Telling the stories of each city showcases the hardware in a way that fits in with the urban environment – and when paired bold typographic approaches enables the campaign to flex across a multitude of unique artworks in print, digital and flyposting.
Location tags highlight where the real photography and personalised quotes come from. Celebrating the restaurants in the areas that they operate.
Bold typography and use of the bright brand yellow highlight the hardware in a fresh and eye-catching way.
