Stubble & Co
The challenge
After several years of rapid global expansion, which saw growth in both team and consumer audience, the brand needed the capability to market to a significantly higher volume of worldwide customers through its online site and respond to the accelerating trend of mobile-first shoppers. Crucially, without physical stores, the brand needed a virtual shop window. This would act as their most significant brand touch point, creating a one-shot overview of the brand.
Stubble & Co was founded on a simple idea: to design the perfect bag for every journey.
Impact
Since partnering with Stubble & Co to design and establish their brand, the company has seen a 154% increase in their compound annual growth rate, has 72K engaged consumers, has grown their team and, as of 2023, has secured private investment. Redesigning their ecommerce site, with both a functional and experiential perspective, supports them as they continue to enjoy rapid global growth.
154%
Increase in compound annual growth
72K
Engaged customers
Brand snapshot — The landing page introduces the customer to the brand while showcasing best selling products. Mission, impact and blog content sits seamlessly alongside product and reviews to create a full brand picture, at first glance.
Hard-working product cards — Smart product cards optimise dwell time on the landing and ‘shop all’ page. ‘Best seller’, ‘sale’, ‘new’ and ‘limited’ indicators, plus review ratings and colour ways you can toggle, boost decision making without the consumer needing to go back and forth between product pages.
In-store experience — Featuring best seller cards on the homepage allows customers to browse different ranges without needing to leave the landing page, simulating an in-store experience
Defining the essentials
Following an audit of the existing site, competitor landscape and audience journeys, we recommended a modular, immersive and image-rich site to build brand loyalty, hero product benefits and increase conversions through a seamless customer shopping experience. Moving images, swipeable carousels, quicklinks and a streamlined navigation featured as best practice elements in our proposal.
“Our collaboration with Kit has been invaluable in discovering who we are as a company, our goals and the messages we want to convey.”
Victoria Wattkiss
Kicking off with collaboration
The project began with an in depth and collaborative wireframing phase. We worked with Stubble & Co to optimise the customer experience, achieving a desirable balance between brand and shoppability.
Intuitive navigation — Shopping by activity inspires shoppers looking for gifts, while extensive filter options allow customers to narrow their choices and make an accurate selection. Navigation imagery also creates a visual aid, ideally suited for first-time buyers.
Stripped back aesthetic
A monochrome colour scheme and simple choice of colours allows the lifestyle and product imagery to draw the customer’s eye, and creates a synergy with the lifestyle photography.
A monochrome colour scheme and simple choice of colours allows the lifestyle and product imagery to draw the customer’s eye, and creates a synergy with the lifestyle photography.
