Afternoon
A clear, current picture
Afternoon is a new AI-powered product that gives financial advisors something they’ve never had before: a clear, current picture of their clients’ finances.
It’s a name inspired by observation. Just as early astronomers tracked lunar and solar cycles to reveal patterns and guide decisions, Afternoon uses live data to help advisors make sense of complexity. It turns scattered financial inputs into coherent, real-time summaries that support sharper, more confident advice.
Built around Siesta AI and Open Banking, the product ingests data, documents and uploads to deliver instant insight. Kit Studio partnered with Afternoon to shape the brand from the ground up, creating a visual identity, product UX/UI and launch collateral that feels calm, intelligent and quietly powerful.
A real-time answer
The identity centres on the product’s core value: instant clarity. The two ‘o’s in the wordmark come together to form a search bar, signalling the moment insight begins. Ask a question. Get a real-time answer.
This simple gesture reflects the product’s promise: clarity, in motion.
Photography balances real people with a forward-looking aesthetic. Confident, natural portraits are paired with vibrant backdrops and polished compositions, bringing warmth and clarity while reflecting Afternoon’s intelligent, future-facing approach.
The wider identity draws on tools of celestial mapping—grids, orbits and spherical forms inspired by lunar diagrams and astrological charts. These elements reflect how Afternoon helps advisors see the full picture. Spot patterns. Track movement. Make better decisions.
Accessible and intuitive
The orange palette suggests warmth and rhythm, echoing the afternoon sun. Typography is assured and open. Imagery adds a human touch, helping make financial systems feel accessible and intuitive.
Easy-to-navigate
The product UI is built to help advisors move quickly and decisively. AI-generated summaries are presented in structured, easy-to-navigate layouts. Clients have access to a clean dashboard where they can upload documents, view insights and understand their financial position in real time.
The tone of voice is: Simple. Direct. Reassuring. It’s confident but never complex – making financial clarity feel immediate, accessible, and human. It invites users in, rather than shutting them out.
Constantly evolving
From launch decks to the product interface, every element of the brand is designed to reflect the product itself: precise, supportive and constantly evolving. Afternoon helps financial advisors navigate complexity with the clarity of someone who sees the full cycle.
