[
Perk - Shadow work
]
[Industries]
Fintech
[Services]
Communications
Digital Design

A campaign powering real work

We partnered with AI-Powered Travel & Expense Platform Perk, to help launch their rebrand.

Working closely with their in-house team who had developed the ‘Shadow Work’ report.

We created advertising, infographics and content to educate and drive traffic to their new platform.

Defining 
Shadow Work


This campaign was built around a simple but powerful idea - modern teams lose valuable time to invisible administrative tasks, what Perk calls shadow work.

Revaling the true cost to business

Driving traffic
to the reports

Dynamic assets, adaptable for a global media plan.