Launching an immersive digital experience for a creative production company.
Following a strategic rebrand from Exell to EXF.studio, the production company needed a website that could do more than showcase their work but to carry the weight of the new brand - communicating their creative ambition in a single, cohesive experience.
A design with connection at its core
Our design approach heroes the concept of connections. Championing the idea of community and collaboration, the logo features a unique K-I ligature.
Accessible and intuitive
The orange palette suggests warmth and rhythm, echoing the afternoon sun. Typography is assured and open. Imagery adds a human touch, helping make financial systems feel accessible and intuitive.
It’s a name inspired by observation. Just as early astronomers tracked lunar and solar cycles to reveal patterns and guide decisions, Afternoon uses live data to help advisors make sense of complexity. It turns scattered financial inputs into coherent, real-time summaries that support sharper, more confident advice.
“Kit immediately understood what we were trying to achieve and delivered a brand system that feels unique and is exactly what we needed to launch and scale with confidence.”
