Copper Crew

Identifying a gap in the UK market, the Copper Crew team were on a mission to shake up the conventional wine industry by bringing great wine to people served in cans.

With environmental benefits ranging from more efficient shipping, cans being endlessly recyclable and the waste that comes from half drunk bottles of wine, the canned wine industry was growing.

Yet to reach the peak of the US market, the Copper Crew’s launch strategy was music festivals across the summer, appealing to younger audiences on the go with a conscious interest in the environment.

We named, positioned and developed the packaging and launch campaign for the Copper Crew and their three product range.

Reflecting the founders red hair and their mission to create a fun and accessible wine brand for all, the brand name was Copper Crew. And as a seal of approval that could only be for a can, we developed the CC monogram to work on the packaging and throughout activation.

Launching at music festivals, we partnered with Guy Field, long-standing illustrator for Park Life festival, Spotify and Camden Town Brewery. As a product that lives outside its conventional format, quickly communicating what’s inside the can was essential, and so in line with the brand ethos, mission and target audience our illustrations centred around giant grapes.

From packaging tape to social posts, tote bags and livery, the kit of parts enabled the Copper Crew to deliver on their mission to disrupt the wine market. With the product winning taste awards and glowing reviews from leading wine connoisseurs, the CC monogram quickly became a seal of approval. The strength of the brand led The Copper Crew to be acquired by the sector leader Canned Wine Co in 2023.

Following the acquisition, we evolved the brand positioning, logo and packaging design with the Canned Wine Co team and the brand continues to grow from strength to strength.