UK National Clean Maritime Research Hub
MISSION
The UK National Clean Maritime Research Hub is an internationally-leading maritime centre of excellence delivering an innovative research and engagement ecosystem to support a transition to a clean maritime sector.
A wide-reaching team including Department for Transport, Engineering and Physical Sciences Research Council, a consortium of 13 leading UK Universities and over 70 project partners such as ports, fuel providers and shipping companies, we worked closely with the leadership team to create and launch the brand.
Operating in a physical and a digital space, in collaboration with similar and different organisations, it was important that the visual expression of the brand had gravitas, was immediately recognisable as the maritime sector and also stood out.
As a centre of excellence pioneering progression in this space, it was clear that the verbal expression needed to be positive – often unusual in the climate space – without ignoring the problem. The issues needed to be clear, with the Hub being at the forefront of the solution.
